The busy summer season was under way at the Orpheum Theatre and the extravagant street presence the theatre is known for was about to get a substantial upgrade. The monochromatic sign had begun to dim over time, and after fifteen years, continued component failure left the theatre without a reliable way to advertise upcoming events.
Together, with the Latner Family Foundation, the Orpheum was able to raise money over a two-year period to make an upgrade to the message center a reality. Next LED’s work in the community, close proximity to the Orpheum, and the company’s willingness to contribute in-kind made them a natural fit for the project. “We are excited to be a part of this project,” said Luke Luttrell, Next LED Chief Operating Officer. “This sign is a landmark in Wichita that is now a unique blend of old and new. We are very proud to support the upgrade of such a beautiful sign.”
Within two weeks of receiving the order, Next LED and local sign company partner Nuline Signs, took down the outdated sign and replaced it with a gorgeous 16mm full-color display that was more than 20 feet wide. The state-of-the-art display stands about 3’ x 20’, packing in more than 24,000 pixels from end to end. In all, the new display has more than 70,000 LEDs allowing for beautifully detailed, full-color messages and animations that weren’t possible with the older monochrome display.
“We are thrilled to death with the new look of our sign and Next LED’s ability to fast-track our project,” said Diana Gordon, President and Chief Development Officer of the Orpheum Performing Arts Center. “With the ability to display full color ads for our shows, the new display will surely boost our street presence and brand awareness in downtown Wichita.”