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Managing the Line Item: Marketing Investment vs. Capital Expense

One of the most challenging parts of communicating the benefits of including an Electronic Message Center in any sign package for a business or organization is getting the customer to think of the purchase as a MARKETING investment – not just another capital expense.

At Next LED, we understand that we don’t just sell digital signs. We sell a dynamic marketing tool – one that acts as 24/7 media outlet, owned by your customer.

Watch this video. Forward it to your sales team.

If you’d like me to send you the video file for use in client presentations, click this link and let me know what video file type you’d prefer → This is easily one of the top 25 animated sales tools I’ve ever seen! I must have it for myself!



Interested in making more money selling EMC’s? Contact us to find out more
Next LED Signs
DIGITAL BILLBOARDS 10mm · 16mm · 20mm
301 N. St. Francis Wichita, KS 67202 316.219.8500

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