View Post

Using the same stock content as your neighbors is not good

Creativity can be a challenging aptitude to master.  Most believe it’s either something you have, or you don’t.  For those of us lacking the creative gene, or the ability to come up with unique or distinguishing ways to express ourselves, we typically turn to the Internet, Social Media, friends, family, etc. for ideas to help get our creative juices flowing. …

View Post

Driving Top-Of-Mind Awareness with Your Sign

It’s pretty tough to be noticed nowadays.  With the risk of dating myself, I’ve been in and around Sales for almost twenty years.  When I think back to how differently sales was done at the turn of the millennium compared to how it’s done now, the change is mind-blowing. One of the biggest changes I’ve seen is that the degree …

View Post

Time and Temperature — Cop Out Content

I admit, they changed the game. Prior to the invention of time and temperature units, most people just knew the NAME of their grandpa’s bank and that they gave away dum-dums in the drive-thru. When sign companies started putting these little, square signs with changing light bulbs or digit flippers, those same people still knew the name of the bank …

View Post

A Message That Stays with Your Customer…How?

We’ve all heard the adage in life, “Less is More”.  When you think about it, it’s so true.  As humans in the 21st century, technology, communication and overall pace-of-life have reduced our attention spans, how we process information, and the level of detail and thought we put into things.  Even as I write this, I’m worried length before my audience …

View Post

The Business In Front Of Your Door

It’s my favorite infographic. A simple but powerful statistic that supports the sign industry at large and magnifies the value of digital displays.  It’s a number that highlights the two ends of the spectrum when it comes to one of advertising’s most important metrics: reach, or the total number of people on which your message can make at least a …

View Post

Knowing the Traffic, Counts!

If you do not know the traffic count on the street from which your sign is visible, please look it up. Knowing this figure can help realize the potential impact digital signage might make at your location. I love to share this data and always discuss it with clients when designing digital signage projects. In the past, I’ve even heard …